Ideation is about capturing and developing the moment of inspiration. Then refining it to shape powerful brands and strategies. Whether it’s an entrepreneur spotting a gap in the market or a government minister introducing a game-changing policy, Quadragina prides itself on having the tenacity to create, identify and support these opportunities.
Strategy turns polished ideas into tangible, robust and sustainable plans for companies, governments or charities. Our advice is always thought provoking and unique, designed for impact in the physical and digital era. Quadragina is only as good as its next great idea so we always think outside the box to deliver the most impactful results.
Incubation ensures the brand’s ideation plan or strategy is well executed, establishing deep foundations while having the flexibility to adjust according to feedback and uptake. Quadragina’s senior management has incubated many brands to fruition over the last few decades and delivered many successful strategies. The purpose is not only to survive but to thrive.
Creating great brand culture from the outset is key to a brands success and has always been a primary focus at Quadragina. Identifying, nurturing and developing a diverse range of characters and skillsets are core ingredients to creating iconic brands. Good people with good values equals good business.
Quadragina is unique in its trademarked ‘Brand Guardian’ offering. We believe that all stakeholders from directors to customers shape the brand and that the direction of a business should not be dictated by the few. Profit and renumeration packages should never affect the quality of the brand experience or infringe on the brand’s values. Our Brand Guardian service takes a long term approach ensuring future growth as well as safeguarding enduring brand legacies.
